Hunt Visuals
Lead System Proposal
Prepared for George · GTS Renovations

Stop waiting on the next referral.

Last year was strong. This year has gone quiet, and right now you are waiting on the next referral to land. This turns your best work into ads that bring you enquiries on their own, so you are booking jobs in advance instead of hoping the phone rings.

Prepared byHunt Visuals
ForGeorge Teague-Smith
ScopeContent + Meta Ads
01 · How I'm thinking about this

The plan behind the number

Before the pricing, here is the logic, so the value is clear and the cost makes sense in context.

L
Lloyd Hunt
Founder, Hunt Visuals

You have had a strong run. Last year you barely had a day off. But it has nearly all come through referrals and subcontracting, and when that dries up you are left waiting on the next job. You tried the Google Ads route and it never really landed. Honestly, for what you do, I would not have started there either.

Most of your future customers are not searching, they are scrolling. The person thinking about a kitchen, some panelling or an extension is sat on their phone of an evening. A good ad that shows your work and your face is what makes them stop and enquire. That is why Meta is the better fit for you, and it is the route you wanted to go down in the first place.

You do not need an agency charging you the best part of £1,800 a month with a team's overhead. As a one man band, one good job can pay the whole thing back. We keep your spend low to start, build you a stack of content you actually own, and turn the ads into a tap you turn up when you are quiet and down when you are full.

02 · Proof it works

I already run this for builders like you

Not a slide deck, a live account. This is the same engine I would build for you, running for a West Sussex builder right now.

An extensions builder we run ads for · from their live account

Cheap, steady leads for the work they want

One campaign, a stack of ads cut from a single shoot, and the data quietly pushes budget into whatever is pulling enquiries the cheapest. It just keeps running in the background.

£21
Cost per lead
77
Leads generated
12
Ads tested for winners
24/7
Runs on autopilot

Those are their numbers, not a promise of yours. The point is the engine works for trades. And it works for one man bands too. Johnny Holiday runs solo like you, and started landing quoted work within the first couple of weeks of going live, off a small test budget.

03 · How it all works

From a finished job to a booked site visit

We build the front half once, around your real work. The back half then runs itself, day and night.

We build it, once
1
Script
We learn your business and write every video around your best work.
2
Film
Two or three of your jobs in a day, you on camera, the finished work.
3
Edit
Around a dozen finished videos, each cut two ways.
4
Launch
Ads live on Meta, pipeline and auto replies wired up.
Then it runs itself, 24/7
5
Ad seen
A local homeowner scrolling sees your work and stops.
6
Form filled
They tap the ad and leave their details about their project.
7
Auto text
They get a message from you within seconds, automatically.
8
Pipeline
The lead lands in one place so nothing slips through.
9
Booked
You pick up the chat and book the site visit.
Winning ads get more budget, the rest get switched off, the next shoot builds on what worked
The ad set · how the testing works
One shoot, around twelve ads, the data picks the winner cost per lead
Ad 03£6 /lead
Winning · scaling
Ad 07£8 /lead
Winning · scaling
Ad 01£14 /lead
Testing
Ad 09£17 /lead
Testing
Ad 05£26 /lead
Paused
Ad 11£31 /lead
Paused

This is why we film a dozen videos, not one. We never know which hook will land, so we test them, keep the cheap winners running and quietly drop the rest. Figures shown are an example of how it reads.

Your pipeline · every enquiry in one place
New3
Sophie M.
Panelling, Worthing
James R.
Kitchen fit, Rustington
Hannah T.
Media wall, Hove
Contacted2
Dan W.
Bespoke wardrobe
Ellie P.
Loft to bedroom
Site visit2
Mark L.
Booked Tue
Beth K.
Booked Fri
Wonwon
Grace H.
Kitchen, deposit paid
The auto reply · sent the second they enquire
G
GTS Renovations
Automated · instant
Auto-sentHey, it's George from GTS Renovations. I've got your details from my Facebook advert about your project. When's a good time to have a chat and find out more? Cheers, George
Hi George, looking to get some panelling done in the living room, when are you free?
In your words, sent in seconds, so nobody you have paid to reach ever goes cold.
04 · How we film it

Built so you keep everything, not just an ad

We script around the work you actually want to be known for, the bespoke carpentry, the panelling, the media walls. Then we shoot it so it works as ads and as content you can post yourself.

Two or three jobs a day
We fly round your sites and film you talking, the finished work, the empty space and the photos. A commercial job and a home in the same day covers both kinds of customer.
You on camera
As a one man band that is your edge. People want to know who they are letting into their home. We lean into it so they feel like they already know you before they message.
Two endings, every video
Each one is filmed twice. One organic ending to post and grow your page, one ad ending to run on Meta. Most agencies keep the ad to themselves. You keep the lot.
05 · What you receive

A complete lead system, ready to run

  • A full shoot day per round, two or three of your jobs, scripted around your best work.
  • Around 10 to 12 finished videos a shoot, each cut two ways, one to post and one to run as an ad.
  • A library of extra clips and photos from the day, yours to keep and reuse however you like.
  • Your Meta ads built, launched and managed for the full run, tested and tuned to the cheapest leads.
  • A lead pipeline set up so every enquiry lands in one place and nothing slips.
  • The instant auto reply written in your voice, so no lead goes cold.
  • Help getting it all posted to your page, not just left as ads.
  • Your profile tidied up, a proper photo of you, your name and the business, a clear bio and highlights so people know how to work with you.
12
Videos every shoot
Give or take. Every one filmed with two endings, so the same day's work feeds your ads and your page.
06 · Investment

Three ways to start

Same system every time. The longer the run, the more shoots you get and the lower the monthly rate, because the setup only happens once.

One month
£2,000 + VAT
One shoot · one month of ads
Dip your toe in. Full setup, one shoot and one month of ads management, so you can see how it lands before committing further.
Two months
£3,600 + VAT
£1,800 a month · two shoots
Two shoots and two months of ads, so the testing has time to find your winners and fresh content keeps it from going stale.
Best value · recommended
Three months
£4,500 + VAT
£1,500 a month · three shoots
Hit it hard at the start, build real momentum, then ease off. Three shoots, three months of ads, the lowest rate of the three.
Every package includes
  • Full scripting around your best work
  • The shoot day, filmed and edited
  • Around a dozen videos per shoot, cut two ways
  • All your extra clips and photos
  • Ads built, launched and managed
  • Pipeline and instant auto reply set up
  • Help getting it posted
  • Your profile and highlights tidied up

Payment that protects you. Each shoot is split in two. A deposit gets everything moving in the background, the scripting, the pipeline and the setup. The balance is only due once we have actually been out and filmed your content.

Ad spend is separate, and it is yours. Your ad budget goes straight to Meta, not to us. We would start you around £20 a day and turn it up as the work comes in. Nothing is locked in.

Recommended
£20 a day to start
A safe starting budget. Once you know what a lead costs and what you close, you turn the tap up when you are quiet and down when you are full.
Flexible
Start small, scale up
Start with a month, and if you want to carry on, I will credit the difference back toward your ad spend so it is not a penalty for testing first.
Later
After the run
Once it is proven you do not need a £1,800 a month agency on your back. Keep the best ads running and top up the content when it suits you.
07 · Next steps

What happens from here

Simple from your side. The main thing is lining up the right jobs to film.

Hold the spot by
Thursday

Let's build it.

Have a think and a couple of conversations about the jobs, then let me know which package suits before Thursday. I will get you booked straight in.

Hunt VisualsLloyd Hunt
Emailhv@huntvisuals.com
Onlinehuntvisuals.com